SIGNAL AI
Relationship intelligence
without the noise.
An AI-assisted product concept that turns everyday customer conversations into evidence-based signals, helping account teams understand what may be changing and decide what deserves attention.
Explore the Prototype
How I Built It
The Problem
Important customer context is scattered across conversations, notes, CRM updates and individual memory. Patterns often become visible only after the moment to act has passed.
The Opportunity
AI can help account teams recognize meaningful changes across everyday interactions, without asking them to surrender judgment to the system.
The Product Direction
SIGNAL turns conversational evidence into structured signals, separates observation from interpretation, and surfaces what deserves attention next.
How Signal Thinks
From evidence to interpretation
Signal helps distinguish what was observed, what may be changing, and what deserves attention next.
EVIDENCE
What did SIGNAL notice?
Procurement has come up in three recent conversations
INTERPRETATION
What appears to be changing?
Procurement may be becoming more influential in the decision process
ATTENTION
What deserves attention next?
Clarify procurement's role before the next meeting.